Тип публикации: доклад, тезисы доклада, статья из сборника материалов конференций
Конференция: 2025 24th International Symposium INFOTEH-JAHORINA (INFOTEH) ; East Sarajevo, Bosnia and Herzegovina; East Sarajevo, Bosnia and Herzegovina
Год издания: 2025
Ключевые слова: simulation modeling, diffusion modeling, system approach, parameter optimization, efficiency analysis, advertising strategies, advertising effectiveness
Аннотация: The paper considers the process of modeling advertising strategies using a systematic approach. The aim of the study is to evaluate and optimize advertising campaigns for various age groups of consumers, including teenagers, adults and pensioners. The model takes into account a variety of advertising channels, such as mobile advertПоказать полностьюising, television, mailing lists and billboards, analyzing their effectiveness for each group. As part of the study, experiments were conducted that showed that the initial period of an advertising campaign is critical for increasing the number of customers, after which the growth rate stabilizes. Optimization of advertising strategies has made it possible to increase the conversion efficiency of potential buyers into real ones. The results emphasize the importance of personalization of advertising campaigns depending on the age characteristics of the audience and the choice of advertising channels.
Журнал: 2025 24th International Symposium INFOTEH-JAHORINA (INFOTEH)
Номера страниц: 1
Место издания: East Sarajevo